Limitations of Shopify in terms of optimization
Everyone wants their business to grow rapidly, in this modern era there are many ways to grow business either you can do it by opening a shop in a specific area or you can choose the third party tool to sell your product more comprehensively using their trademark (e-commerce) to create, design and manage your website like Shopify, Bigcommerce, and WordPress.
Every online business tends to rank at top of Google’s search list. For this, we use many SEO tools and techniques to get ranked on search engines. No doubt that Shopify (an e-commerce platform) gives your business an edge and with their built-in templates library gives your website a stunning look but it has some limitations in terms of optimization. Before we go through them, let us have a brief introduction of website optimization.
Website Optimization :
Website Optimization likewise called search engine optimization (SEO), is the method used to upgrade and to outline from scrap a site to rank well in search engines. Hence, it contains procedures, for example, including applicable catchphrase, meta tags, images alt attributes and enhancing many other components of the website. This ensures that it is available to all users and get index in top pages on the search engines. So people could notice it and hence it will ultimately give an edge to your business growth.
Why is Shopify is not good in SEO?
If we talk about Shopify, it lacks some of the basic SEO material. for example :
1- Meta Descriptions :
It is not an easy task to add meta descriptions in Shopify apps as the system automatically picks the description and do not check the relevance.
2- Blocking of ‘robot.txt’ file :
In Shopify, it is not easy to play-around with the ‘robot.txt’ file as it can be blocked. Especially it skips the pages having more than two words in the title. As a result search engines cannot rank those pages and hence it affect the ranking of entire e-shop.
3- The absence of sub-categories :
When you have to compete with other brands name, the sub-categories are most important for SEO in particular within online retail. However, Shopify does not allow you to add specific sub-categories for SEO perspective.
4- HTML sitemap :
Shopify does not provide you with the HTML sitemap that is required by most of the search engines to crawl through the website.
Conclusion :
Most likely Shopify is a decent decision to dispatch an online store. They offer numerous highlights and features that assist you to deal with your store effectively. In any case, I saw that there are some must-have SEO features that Shopify can miss. However, it has been noticed that Shopify team is working on the updates. And to ensure their users to have better experience regarding SEO operations. So let’s wait for this release to come and see how it will help Shopify customers.
Meanwhile, you can share your feedback in the comments below. 🙂
